What We Do

Emergent Solutions is a boutique analytics consultancy specializing in digital analytics, tag management, and data strategy. We help organizations unlock the full potential of their data.

Our Core Services

Analytics Strategy & Implementation

We design and implement comprehensive analytics solutions that align with your business objectives:

• GA4 Migration & Setup - Seamless transition from Universal Analytics to GA4
• Event Tracking Architecture - Custom event schemas that capture meaningful user interactions
• Cross-Platform Tracking - Unified measurement across web, mobile, and apps

Tag Management

Expert Google Tag Manager implementation and optimization:

• GTM Architecture Design - Scalable, maintainable tag management structures
• Server-Side Tagging - Enhanced data control and improved site performance
• Tag Governance - Policies and procedures for tag management at scale

Data Layer Design

We build robust data layers that power your analytics:

• Schema Design - Standardized data structures for consistent measurement
• Implementation Support - Working with developers to implement data layer code
• Documentation - Comprehensive specs for ongoing maintenance

Our Approach

We believe in:

1. Measurement Planning First - Understanding business goals before touching any code
2. Documentation-Driven Development - Every implementation starts with clear specs
3. Knowledge Transfer - Ensuring your team can maintain and extend our work
4. Iterative Improvement - Continuous optimization based on actual usage

Who We Work With

We partner with:

• Marketing Teams - Needing accurate attribution and campaign measurement
• Product Teams - Wanting user behavior insights for feature development
• Engineering Teams - Implementing analytics in complex technical environments
• Data Teams - Requiring clean, structured data for analysis and modeling

Next: How We Work