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EmergentEMERGENT
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How We Work

Our engagement model is designed for transparency, collaboration, and knowledge transfer.

Engagement Phases

Phase 1: Discovery

We start every engagement with a thorough discovery process:

  • Stakeholder Interviews - Understanding goals from all relevant teams
  • Technical Audit - Reviewing existing analytics and tag implementations
  • Gap Analysis - Identifying what's missing or broken
  • Requirements Documentation - Creating detailed specifications

Typical duration: 1-2 weeks

Phase 2: Strategy & Planning

Based on discovery findings, we develop:

  • Measurement Framework - Aligning KPIs with business objectives
  • Technical Architecture - Designing the implementation approach
  • Implementation Roadmap - Prioritized plan with milestones
  • Resource Requirements - Identifying skills and availability needed

Typical duration: 1-2 weeks

Phase 3: Implementation

We handle implementation collaboratively:

  • GTM Container Setup - Building the tag management foundation
  • Event Implementation - Deploying tracking for key user actions
  • QA & Testing - Rigorous validation across devices and scenarios
  • Developer Support - Assisting with data layer implementation

Typical duration: 2-6 weeks (varies by scope)

Phase 4: Validation & Training

Ensuring the solution works and your team can manage it:

  • End-to-End Testing - Verifying data flows correctly to destinations
  • Documentation Handoff - Comprehensive implementation documentation
  • Team Training - Sessions for marketing, analytics, and technical teams
  • Optimization Recommendations - Suggestions for ongoing improvement

Typical duration: 1-2 weeks

Communication

Throughout the engagement:

  • Weekly Status Updates - Regular progress reports
  • Dedicated Slack Channel - Real-time communication for quick questions
  • Shared Project Board - Visibility into task status and blockers
  • Documentation Repository - All specs and guides in one place

Pricing Model

We offer flexible engagement models:

| Model | Best For | Description | |-------|----------|-------------| | Project-Based | Defined scope implementations | Fixed price for agreed deliverables | | Retainer | Ongoing support needs | Monthly hours for maintenance and enhancements | | Advisory | Strategic guidance | Regular consultation for internal teams |

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