Emergent Solutions Knowledge Base
Welcome to the Emergent Solutions Knowledge Base. Your comprehensive resource for analytics implementation, server-side tagging, privacy compliance, and data strategy.
Quick Links
Server-Side Tagging
Recover 20-40% of lost conversion data with server-side implementation. Learn about first-party cookies, marketing pixel integration, and GCP deployment.
Privacy & Compliance
Navigate GDPR, CCPA, and Consent Mode v2. Implement compliant tracking with CMP integration and first-party data strategies.
Playbooks
Step-by-step guides for GA4, GTM, conversion tracking, attribution modeling, and industry-specific implementations (SaaS, B2B, E-commerce).
Advanced Analytics
Unlock raw data with BigQuery, build custom dashboards in Looker Studio, and implement predictive analytics with BigQuery ML.
Integrations
Connect analytics with your CRM, email platform, advertising channels, and e-commerce systems for unified measurement.
Troubleshooting
Diagnose and fix common issues with GTM tags, GA4 data discrepancies, and cross-domain tracking problems.
Services
Our service offerings: analytics audits, GTM implementation, Open Source Software migration, privacy audits, and server-side deployment.
Case Studies
Real-world examples: server-side migration recovering 35% of conversions, Open Source Software transformation reducing costs by 97%.
Getting Started
Learn about our approach, methodologies, and how to start your first engagement with us.
Featured Content
Server-Side Tagging
With 67% of B2B companies adopting server-side solutions, this is the future of analytics. Recover lost data, improve attribution, and prepare for cookie deprecation.
- Why Server-Side? - Benefits and architecture
- Implementation Guide - GCP deployment steps
- Marketing Pixels - Meta CAPI, Google Ads setup
Privacy Compliance
Essential for EU/EEA operations with Consent Mode v2 requirements effective March 2024.
- Consent Mode v2 - Complete implementation guide
- First-Party Data - Build sustainable data strategy
- CMP Integration - Cookiebot, OneTrust setup
Advanced Analytics
Move beyond standard reports with BigQuery and predictive capabilities.
- BigQuery for GA4 - SQL queries and analysis
- Predictive Analytics - ML models for churn and LTV
How to Use This Knowledge Base
This knowledge base is designed for:
- Clients - Find implementation guides, troubleshooting help, and best practices
- Team Members - Reference delivery processes, technical documentation, and playbooks
- Partners - Learn about our methodologies and analytics expertise
Navigation
Use the sidebar on the left to browse sections, or use the search bar at the top to find specific topics.
Contributing
Team members can edit any page directly through GitHub. See our Contributing Guide for detailed instructions and our Style Guide for formatting best practices.
Recent Updates
- Server-Side Section - Complete guide to server-side tagging implementation
- Privacy & Compliance - GDPR, CCPA, Consent Mode v2 documentation
- Advanced Analytics - BigQuery, Looker Studio, predictive analytics guides
- Integrations - CRM, email, advertising, e-commerce platform guides
- Troubleshooting - GTM, GA4, and cross-domain issue resolution
- Case Studies - Server-side migration and Open Source Software transformation examples
- Industry Playbooks - SaaS, B2B lead gen, and e-commerce analytics