Privacy Audit Service
Comprehensive assessment of your analytics and marketing tracking for privacy compliance.
Service Overview
Our Privacy Audit identifies compliance gaps, data risks, and provides actionable remediation steps for GDPR, CCPA, and other privacy regulations.
What's Included
| Component | Description | |-----------|-------------| | Tracking Inventory | Complete audit of all tracking technologies | | Consent Assessment | CMP configuration and compliance review | | Data Flow Mapping | Documentation of all data collection and sharing | | Vendor Analysis | Third-party data processor evaluation | | Risk Assessment | Prioritized findings with remediation plan | | Documentation Review | Privacy policy and disclosure audit |
Audit Process
Phase 1: Discovery (Week 1)
Technical Scan:
- Website crawl for all tracking scripts
- Cookie inventory and classification
- Network request analysis
- Data layer inspection
- Mobile app audit (if applicable)
Documentation Review:
- Privacy policy analysis
- Cookie policy assessment
- Consent mechanisms
- Data processing agreements
Phase 2: Assessment (Week 2)
Compliance Evaluation:
| Regulation | Assessment Areas | |------------|------------------| | GDPR | Consent, data rights, transfers, DPO | | CCPA/CPRA | Opt-out, sale of data, deletion rights | | ePrivacy | Cookie consent, communication rules | | Industry-specific | Sector-relevant frameworks (if applicable) |
Technical Analysis:
- Consent Mode implementation
- Pre-consent tracking detection
- Third-party data sharing
- Cross-border data transfers
- Data retention practices
Phase 3: Reporting (Week 3)
Deliverables:
-
Executive Summary
- Overall compliance score
- Top 5 critical findings
- Risk level assessment
- Quick win recommendations
-
Technical Report
- Complete tracking inventory
- Finding details with evidence
- Remediation steps (prioritized)
- Implementation guidance
-
Data Flow Documentation
- Visual data flow diagrams
- Vendor data sharing map
- Data processor inventory
- International transfer analysis
-
Remediation Roadmap
- Prioritized action items
- Effort estimates
- Compliance timeline
- Resource requirements
What We Audit
Tracking Technologies
| Technology | Audit Points | |------------|--------------| | Google Tag Manager | Container configuration, tag inventory | | Google Analytics 4 | Data collection settings, retention | | Facebook Pixel | Data sharing, LDU compliance | | LinkedIn Insight | Cookie settings, consent | | Third-party scripts | All tracking pixels and SDKs |
Consent Management
| Element | Assessment | |---------|------------| | CMP implementation | Banner display, consent capture | | Consent Mode | v2 compliance, signal configuration | | Pre-consent behavior | Tracking before consent granted | | Withdrawal mechanism | Easy opt-out availability | | Consent records | Audit trail maintenance |
Data Practices
| Area | Review Points | |------|---------------| | Data minimization | Collection necessity assessment | | Purpose limitation | Use aligned with stated purposes | | Storage limitation | Retention period compliance | | Data accuracy | Update and correction mechanisms | | Security | Technical safeguards evaluation |
Common Findings
Critical Issues (Must Fix)
| Finding | Risk | Remediation | |---------|------|-------------| | Tracking before consent | GDPR violation | Implement Consent Mode | | Missing cookie notice | Legal requirement | Add compliant CMP | | Unclear opt-out | CCPA violation | Add visible opt-out | | Undisclosed third parties | Transparency failure | Update privacy policy |
High Priority Issues
| Finding | Risk | Remediation | |---------|------|-------------| | Excessive data collection | Minimization failure | Reduce scope | | Long retention periods | Storage limitation | Set expiration | | Missing DPA | Processor compliance | Execute agreements | | Cross-border transfers | Transfer mechanism | Add SCCs/DPA |
Medium Priority Issues
| Finding | Risk | Remediation | |---------|------|-------------| | Outdated privacy policy | Disclosure accuracy | Update document | | Unclear consent language | Valid consent risk | Simplify language | | Missing cookie categories | CMP configuration | Classify cookies | | Vendor audit gaps | Due diligence | Conduct reviews |
Engagement Details
Timeline
| Phase | Duration | |-------|----------| | Discovery | 1 week | | Assessment | 1 week | | Reporting | 1 week | | Total | 3 weeks |
What We Need
From your team:
- Website/app access
- GTM container access (view)
- GA4 property access (view)
- Privacy policy documents
- Existing DPAs (if any)
- CMP configuration access
Team Involvement
| Role | Time Required | |------|---------------| | Project sponsor | 2-3 hours | | Technical contact | 4-5 hours | | Legal/compliance | 2-3 hours |
Pricing
Standard Audit
| Scope | Investment | |-------|------------| | Single website | Contact for quote | | Website + mobile app | Contact for quote | | Multi-property | Contact for quote |
Includes:
- Full technical audit
- Compliance assessment
- Documentation review
- Remediation roadmap
- Executive presentation
- 30-day support window
Optional Add-ons
| Service | Description | |---------|-------------| | Remediation support | Implementation assistance | | CMP implementation | Full consent management setup | | Policy drafting | Privacy/cookie policy updates | | Ongoing monitoring | Quarterly re-assessment |
Why This Matters
Regulatory Landscape
| Region | Status | |--------|--------| | EU/EEA | GDPR actively enforced, €1B+ in fines | | California | CPRA in effect, AG enforcement active | | Other US states | Virginia, Colorado, Connecticut enacted | | Global | 130+ countries with privacy laws |
Business Risks
| Risk | Potential Impact | |------|------------------| | GDPR fine | Up to 4% global revenue | | CCPA fine | $7,500 per intentional violation | | Reputational damage | Customer trust erosion | | Operational disruption | Remediation costs |
Compliance Benefits
- Trust building - Customers value privacy
- Competitive advantage - Privacy as differentiator
- Reduced risk - Proactive compliance
- Operational efficiency - Clean data practices
- Future-proofing - Ready for new regulations
Getting Started
Step 1: Initial Consultation
Free 30-minute call to:
- Understand your current state
- Define scope and priorities
- Answer questions
- Provide initial estimate
Step 2: Proposal
Detailed proposal including:
- Specific audit scope
- Timeline and milestones
- Investment and payment terms
- Team and responsibilities
Step 3: Kickoff
Upon agreement:
- Access provisioning
- Kickoff call
- Discovery begins
Related: Privacy Overview | Privacy Audit Guide