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EMERGENT
Free GTM Audit

Your Tag Manager, Graded

We audit your GTM container for tag hygiene, trigger quality, data layer implementation, and privacy compliance — then deliver a graded report card.

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Contact Information

Mutual NDA Read-Only Access Graded PDF Report

What We Check

  • Container tag count and hygiene
  • Tag naming conventions
  • GA4 configuration tag setup
  • Trigger types and quality
  • Variable management
  • Data layer implementation
  • Consent mode v2 configuration
  • Legacy UA tag detection
  • Custom HTML tag review
  • Version history and change management

Report Includes

  • Overall letter grade (A-F)
  • 5-category breakdown with scores
  • Complete tag inventory
  • Unused/paused tag list
  • Data layer gap analysis
  • Naming convention violations
  • Actionable recommendations

Pair with GA4 Audit

Get the full picture by running both the GA4 and GTM audits together.

GA4 Audit
The Problem

Why This Matters

Tag Bloat Kills Performance

Every unnecessary tag adds load time. The average container has 15+ tags that could be removed or consolidated without losing any data.

Data Layer Gaps = Unreliable Data

If your tags rely on DOM scraping instead of a structured data layer, any HTML change can silently break your tracking.

Privacy Compliance Is Not Optional

Without Consent Mode v2 configured across all tags, you risk GDPR/CCPA violations and losing Google Ads conversion modeling.

Naming Chaos Creates Confusion

Without consistent naming conventions, your container becomes unmanageable. Finding and debugging tags takes 3x longer.

Sample Findings

What We Typically Find

Based on hundreds of GTM container audits, here are the most common issues.

72%

Have unused or paused tags

58%

Missing consent mode

3x

Faster debugging with clean naming

45%

Use DOM scraping over data layer

Audit Categories

What We Analyze

Container Hygiene

Under 30 tags, no unused/paused tags
50+ tags, multiple paused or legacy tags

Tag Configuration

Single GA4 config tag, consent mode active
Duplicate config tags, no consent settings

Trigger Quality

Custom event triggers, filtered clicks
All Pages on everything, broad click triggers

Data Layer & Variables

Data layer variables, constant IDs
DOM scraping, hardcoded values in tags

24hr

Average turnaround

Free

No strings attached

38%

Avg. tag reduction

A-F

Graded report card

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Ready to Clean Up Your Tag Manager?

Get your free GTM report card and eliminate tag bloat, fix data layer gaps, and ensure privacy compliance.

Pair With GA4 Audit Or Book a Free Call